"Many of us entrepreneurs are drawn to our particular profession by a specific defining moment or series of events that changed everything in our lives."
In this article we have a great example of a business' founding story -- i.e. what got you started.
I love how the author shares her story and talks with us about how you, too have a similar story. She then poses several questions to help readers find their compelling story.
In articles about business storytelling, not enough attention gets paid to crafting this particular core story -- which is why I've added it to the collection here.
You will get some good insights and ideas from reading this article.