The key to finding success in storytelling is that you must be willing to share yourself with others. Learning to do this may be very difficult. Learn four storytelling techniques to accomplish this feat and build your new business.
What a nifty article about biz storytelling with a slightly different twist -- how to you and employees create stories to use when you are just starting out in your business.
I really like the 4 techniques the author shares for finding stories, and the story he shares as an example at the end. If you have employees or not, you will get some valuable tips/ideas here to use.