Stories have defined our world.
Even though this post is almost a year old, the great information it contains is evergreen. Here Smashing Magazine author Francisco Inchauste shares the ins-and-outs of storytelling for designing software and applications.
Whoa, you say -- I'm not a geek! Well, for all those non-techie biz people out there, here's terrific primer on how to use stories/narratives for understanding your customers, building your products/services to meet their needs, and designing your branding.
As this author says, "In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections."
He then explores the story arc, how the brain processes an experience, discusess defining the user & user-centered goals, and then shares a process map that you can adapt to your specific business.
These are great insights and tips to get us all ready for our business innovations and customer connections in 2012.