We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication.
Hey -- what's the secret to effective storytelling? Well, there are several and one big one is the ability to use metaphors in your business stories.
This is a great article on the how & why of metaphors, and contains a link to another article on how to create a few to describe your product, service or company.
I find it is easiest for me to find metaphors to use by paying attention to my environment (for ideas) and listening for the metaphors other people are using in their daily conversations (for examples). There's a treasure trove out there!
Happy metaphor hunting and creating :)