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Visual Storytelling: 3 Powerful Attorney Bios

Visual Storytelling: 3 Powerful Attorney Bios | Just Story It | Scoop.it
From www.shatterbox.biz - November 22, 2011 1:31 PM
Video attorney bios for legal marketing and content marketing should focus on visual storytelling, not just cost and frequency...

 

Corporate storytelling, personal branding, back-stories -- it's all here in these 3 videos about lawyers in a particular San Francisco, CA law firm.

 

And they really work! Or at least 2 of them do.  The last one, not so much.  I guess I was looking for more of a personal story like in the first two videos, instead of "This is a nice place to work and we have fun."

 

What made them work?  Sharing a personal story right off the bat.  And the first 2 videos were all about the "How I Got Started" topic -- one of the essential core stories to master for any business/entrepreneur.

 

Each video also had a problem/challenge to overcome and a key message at the end. Do these videos have so much punch they are going to change the world?  No -- but they certainly are doing the work they need to do: they are engaging, give us background, and entice us to call these lawyers.

 

There are good lessons here for us to replicate in our own videos.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!


Via Gregg Morris
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Strategy, Storytelling, and Being a Detective

Strategy, Storytelling, and Being a Detective | Just Story It | Scoop.it
From www.anecdote.com.au - April 26, 12:04 PM
Karen Dietz's insight:

Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative!


We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding.


This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers.


What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves.


Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business?


BTW -- being in this place is kind of fun. It's like being a detective in a mystery book.


In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it.


Well, I hope this article and my little review gives you lots to think about.


What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions?


Thank you Shawn for this fabulous piece and the thought-provoking questions it generates!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, April 29, 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight, April 30, 9:12 AM

How is business related to literature?  What cultural traits help us know more about our ventures?
Sarosh Daruwalla's curator insight, April 30, 9:51 AM

In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction.
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The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Just Story It | Scoop.it
From idealearninggroup.com - August 30, 2012 3:53 PM
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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