Video attorney bios for legal marketing and content marketing should focus on visual storytelling, not just cost and frequency...
Corporate storytelling, personal branding, back-stories -- it's all here in these 3 videos about lawyers in a particular San Francisco, CA law firm.
And they really work! Or at least 2 of them do. The last one, not so much. I guess I was looking for more of a personal story like in the first two videos, instead of "This is a nice place to work and we have fun."
What made them work? Sharing a personal story right off the bat. And the first 2 videos were all about the "How I Got Started" topic -- one of the essential core stories to master for any business/entrepreneur.
Each video also had a problem/challenge to overcome and a key message at the end. Do these videos have so much punch they are going to change the world? No -- but they certainly are doing the work they need to do: they are engaging, give us background, and entice us to call these lawyers.
There are good lessons here for us to replicate in our own videos.
Thank you fellow curator Gregg Morris @greggvm for sharing this article!
Via Gregg Morris