"The idea is complex, but the explanation must be clear, simple and concise. It's all your clients will listen to. The art of storytelling is something that most architects never learn. Instead, during our education, we model pompous intellectualism, poetically making nonsensical archispeak statements while wearing black turtlenecks. Of course in studio, there often is no client and no real story, only our personal filter for solving the assigned problem. In practice, our client becomes our audience and whether we are auditioning for the part, or holding a design meeting, we can never forget to perform for them."
For all you data-heads, scientists, tech geeks, architects, lawyers and the like -- this article is for you!
It very simply explains why and how to shift your presentations so you can connect with your audiences through storytelling.
Want more business? Want to sell your ideas? Read this quick article, and then explore the rest of the collection here for more ideas/action steps.
Once again, thank you Gregg Morris @greggvm for originally curating this article!
Via Gregg Morris