Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative.
Here is great advice on crafting your brand narrative. As the author says, the narrative is all about the intersection between your products/services and your prospects needs.
Read the article to learn more, and get the gem at the very end of the post!
Many thanks to Michele Smorgon @maxOz for pointing me to this piece.