Well, I have a few things to say about this 2:35 minute video but mostly it is do not do what these folks did!
Yes, there is some good information about business storytelling here.
Yes, the video is entertaining.
Here's what doesn't work:
- Too many abstract concepts. What does 'unified approach' mean? How does storytelling make client's lives easier (when storytelling takes focused work)? Watch the video, you'll see what I'm saying. If storytelling makes the complex simple, their concepts are too complex. I'm left with "Say what??"
- Announcing at the end, "We are the only storytelling agency on this tiny blue planet." Oh good grief!! What a lie. All credibility is just shot. Haven't these folks ever heard of AUTHENTICITY?? Or humbleness?
The lessons here:
- Never ever ever get so caught up in your own puffery that you lose all credibility.
- Don't use jargon or vague concepts to make yourself sound smart.
So watch the video and tell us what else you like or dislike about it....