Here's the second video in Ty Bennett's series on how to tell compelling business stories.
This time Ty focuses on the structure of an influential story.
Is this good information? Yes
Did he model good storytelling? Yes
And still my manipulation meter started ringing. We all want to move people to action with our stories. And we know stories can be used for both good and bad.
Stories do have the potential to be manipulative. I think it was just the way Ty was languaging a few of his thoughts that made me uncomfortable.
What do you think after watching this video?
There is a solution to this: always be authentic with your stories, and walk your talk. And as Ty says, keep the focus on your customers, not you -- they are the heroes, not you.
Ty shares a very specific structure for compelling storytelling. It's not the only structure that works. But watch the video and master this format to get you started (you will find video #1 here also).