A recent McDonald's commercial for coffee got me thinking about how best to engage prospects.
Whether or not you like the McDonalds commercial featured here, you've got to give the author big points for showing us how to re-think our marketing and sales, create better customer engagement, and grow the bottom line.
Her insights also will help create stories that connect with customers. I really like how the author gives specific steps to take towards the end of the article.
When you are able to craft and tell your stories that engage customers, you'll win. If you craft business stories just because it's a good idea, you'll lose.
Read this article to know the difference for crafting better marketing materials, and crafting better stories.