Some B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.
This a short but great post on shifting your thinking about social media and the power of storytelling for your business.
What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively. It's about connecting with your audience and pulling them in, not pushing your company on them.
This is sophisticated business storytelling at its best -- that we all can do.
Enjoy the post and the fabulous 5 minute video.