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Scooped by Karen Dietz onto Just Story It |
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Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.
This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp. There are really good insights here and tips.
I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.
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After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense. For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge. Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings. Oh, when will we learn? Patients ARE stories. You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture. Oh well. OK, I'll get off my soap box now. To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem! Delete the scoop?
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