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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | Just Story It Biz Storytelling | Scoop.it
Leave it incomplete so others can complete it.
Karen Dietz's insight:

Article Link:

http://blogs.hbr.org/2014/10/the-most-engaging-ideas-leave-something-out/


This is a brilliant article about a dynamic of storytelling that often goes unrecognized in the business world -- the value of the listener creating their own meaning about the story being told.


What I love about this post by Matthew May is that he explains the business advantage of deliberately leaving things out so people will jump in and finish the story/add their story/create new stories to fill in the gaps.


He uses examples from Toyota, In-And-Out Burger, and Apple to illustrate his points. Run to read this article and then start plotting and planning how you can use this technique in your company and business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Critical Tips for Social Change and Storytelling

Critical Tips for Social Change and Storytelling | Just Story It Biz Storytelling | Scoop.it
By Julia Sick (United States) Storytelling is an artistic form of expression—a tool we use to convey a moment or experience in a meaningful way. We use stories in our lives every day, yet less ofte...
Karen Dietz's insight:

Here's the link:

http://togetherindignity.wordpress.com/2014/10/01/storytelling-for-social-change/?__scoop_post=5bbba890-4994-11e4-9093-90b11c3998fc&__scoop_topic=145582#__scoop_post=5bbba890-4994-11e4-9093-90b11c3998fc&__scoop_topic=145582


This article makes a very important point for any nonprofit, but also for any business. As the author states, "Too often we edit our stories to fit a version of the world that is easier to digest. This does nothing for our progress toward a better understanding of humanity, but instead reinforces unexplained and unquestioned stereotypes." 


Oh, that is so true! When we sanitize our stories, we run the risk of reinforcing stereotypes instead of expressing the rich tapestry of human experience. And often by reinforcing stereotypes we reduce the people in our stories to simple caricatures that are easy to dismiss.


This post by talks in depth about ways to not get stuck in this type of storytelling. Following the advice here is critical for any business or nonprofit if authenticity is important to you.


It becomes even more critical if your business or nonprofit is all about social change. Go read this now...it's a rich and thoughtful piece that's not long.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Just Story It Biz Storytelling | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
Karen Dietz's insight:

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories and change -- the good, the bad

Stories and change -- the good, the bad | Just Story It Biz Storytelling | Scoop.it
We’ve just been listening to a talk on BBC Radio 4 by Philippa Perry about why stories are so powerful. Philippa’s background is in psychotherapy, and she talks about the subject in terms of the...
Karen Dietz's insight:

Here is a thoughtful post from Sparknow on a part of storytelling we seldom dwell on -- if we are not used to hearing a certain story we may not be able to take it in.


Hmmmmm. The article shares a great example of how this happens. The author then goes on to point out that businesses can be just like that too.


Ah hah -- maybe this is another clue as to why organizational change efforts fail so miserably. People can't hear the new story; they can't take it in.


There are fascinating insights here that I am definitely incorporating into my work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Just Story It Biz Storytelling | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Karen Dietz's insight:

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, September 30, 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 7:29 AM

When it's all about falling in love with a purpose not a brand.

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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Just Story It Biz Storytelling | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.
Karen Dietz's insight:

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Just Story It Biz Storytelling | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration
Karen Dietz's insight:

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Just Story It Biz Storytelling | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.
Karen Dietz's insight:

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Marvel´s Secret Formula: Storytelling For Businesses

Marvel´s Secret Formula: Storytelling For Businesses | Just Story It Biz Storytelling | Scoop.it
Marvel´s Secret Formula: Storytelling For Businesses. intelligenthq Lately, storytelling has been increasingly praised as the most important tool to be use
Karen Dietz's insight:

I would never choose this methodology for generating stories -- and that is exactly why I curated this piece. Because the  process shared here will work perfectly for a whole bunch of people.


There are multiple ways to generate stories and the key is to find the methodology or process that works best for you.


Here blog post author Maria Fonseca shares how comics writer Stan Lee came up with his stories. Maybe the same process -- add your own tweaks -- will work for you.


Happy story creating!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Heroes: Masters of The Universe or Headaches?

Heroes: Masters of The Universe or Headaches? | Just Story It Biz Storytelling | Scoop.it
Alicia Pickering, a long time friend of Sparknow, is working with us on ethical and cultural auditing. She writes about the problems that heroism brings in an institutional context.
As other parents...
Karen Dietz's insight:

The hero's journey is touted today as the way to craft business stories (for some, the only way), whether it is in marketing, sales, branding, content creation, org change, and even leadership. 


We are drowning in hero stories today, and it has become a mono-myth in our culture -- and maybe that's not so good. This article speaks to that issue.


This blog post written by Alicia Pickering is the best writing yet I have come across explaining why the hero's journey is sometimes not the best way to go -- and the consequences of too much emphasis on hero stories.


Go read this easy-to-read yet very thoughtful piece and let's start moving away from the dominance of the hero's journey. Let's find different stories to share in business life that reflect other aspects of the human experience.


PS -- I'm back from my travels so expect to see more curated articles. And many thanks  to my biz story folks at Sparknow in the UK for publishing this piece on their blog!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  

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"The kids have no imagination!"

"The kids have no imagination!" | Just Story It Biz Storytelling | Scoop.it

"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."


Via Gregg Morris, Peter Fruhmann
Karen Dietz's insight:

I agree with Peter Fruhmann on this point -- and the point of the article. We definitely need more storytelling, not sound bites. Enjoy. I'm on the road this week with client work (and last week as well). Sorry for the super short reviews! More to come in a few days.

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How Jack Daniel's uses storytelling to personalise the brand

How Jack Daniel's uses storytelling to personalise the brand | Just Story It Biz Storytelling | Scoop.it
“ Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.”
Via Gregg Morris
Karen Dietz's insight:
Here's a nifty article on how Jack Daniels uses storytelling to promote its brand and its whiskey. Bottoms up!
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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | Just Story It Biz Storytelling | Scoop.it
Change the story, and you change everything.
Karen Dietz's insight:

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jens Peter Madsen's curator insight, September 17, 3:37 AM

Waw a perspective - I believe its true - It´swhat we expeience in daily life. Bad stories makes us lazy and good stories gives us energy and hope :-)

 

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Give 'Em a Story to Tell: The Heart Of Marketing Is Experience

Give 'Em a Story to Tell: The Heart Of Marketing Is Experience | Just Story It Biz Storytelling | Scoop.it
VideoSouthwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on the [...]
Karen Dietz's insight:

I recently curated an article on storytelling at Southwest Airlines as a key driver to corporate success -- and a strong corporate culture.


Now here's another article that goes into more depth about how Southwest nurtures its culture via storytelling and experiences -- that then gives staff and customers more stories to tell.


This is the heart of the storytelling dynamic. The best news is that you too can use this dynamic in your company, no matter what its size.


Enjoy the insights and advice in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Just Story It Biz Storytelling | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
Karen Dietz's insight:

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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For Storytelling, Which Is Better: A Flipchart or PowerPoint?

For Storytelling, Which Is Better: A Flipchart or PowerPoint? | Just Story It Biz Storytelling | Scoop.it
A new study shows a difference in comprehension between PowerPoint and flip charts.
Karen Dietz's insight:

Here's some new research that is out that may have a direct impact on your business storytelling.


According to the study conducted by Stanford Univ, comprehension and retention of material soars when a flipchart or whiteboard is used during a presentation and PowerPoint (PPT) is nowhere to be seen.


Makes sense to me. In my work I rarely use PPT anymore. In fact, if you conceive of all your presentations and facilitation as a story, you will hardly use PPT. Why? Because stories and storytelling is all about feeding images from your mind to the minds of your listeners. If you are a good storyteller, PPT becomes less important.


Yes, periodically I do need to share information via PPT -- like brain diagrams. Or a list of emotions. But when I can I like to reserve these for handouts, which I make interactive so people can make notes.


OK -- that's just me :) I think the real value of this article is that it shows us that in certain contexts with certain objectives, just using a flip chart or whiteboard makes your presentation much more effective.


Figure out how you can make this research to your advantage in your business/professional life.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Create Stunning Images + Videos With These 8 Visual Content Apps

Create Stunning Images + Videos With These 8 Visual Content Apps | Just Story It Biz Storytelling | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Karen Dietz's insight:

What a great list of tools! It includes everything from where to find copyright free photos to creating easy animated videos to fast ways to generate simple graphics for blogs and social sharing.


If you are like me, you don't have time to fuss and fidget with visuals. You need tools that are quick and easy. It looks like many of these qualify.


Enjoy these time savers and here's to making wonderful visuals to enhance our business storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces

Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces | Just Story It Biz Storytelling | Scoop.it
No, we won't all be working from home. The surprising reasons why Google's bee keeping group and Instant Messengers are so powerful.
Karen Dietz's insight:

Here's another great article (with a few twists) about the value of  working in proximity to others, and face-to-face interactions -- and the positive impact on both business productivity and profitability.


It's easy to get caught up in technology and working virtually. Yet what we know from studies done since 1977 is that face-to-face communication remains critically important in organizations.


And of course, when you are actually working with people in the same physical environment, conversations and sharing stories happen all the time.


As this article says, physical closeness even boosts virtual communication. Who knew??!!


This latest study was done with wearables over the past 2 years. Lots of big data was collected. Not only did the research confirm that face-to-face communication increased productivity, they also discovered it increased innovation.


Even better, they were able to actually chart how the physical environment (layout and design) of the office spaces either fostered communication, story sharing, and knowledge transfer -- or not.


Read the article for much more in-depth information about the implications of this study on the design of work spaces and the positive impacts for companies. It's a winner!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Significant Part of Your Biz Story: Purpose-Driven Marketing

A Significant Part of Your Biz Story:  Purpose-Driven Marketing | Just Story It Biz Storytelling | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!


Via Russ Merz, Ph.D.
Karen Dietz's insight:

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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Russ Merz, Ph.D.'s curator insight, September 9, 8:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Martin (Marty) Smith's curator insight, September 10, 3:33 AM

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Great examples to follow of 'customer as hero' stories from Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by de...
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Here's a 13 minute video from Southwest Airlines that my biz storytelling colleagues Paul Smith and David Hutchens found and shared on Facebook. It is a fabulous example of how customer stories convey an organization's values, vision, and mission.


And there is something else here that Southwest does really well -- most of the stories are NOT so much about the company. Instead, the customers are the heroes. In other words, many of the stories are about something important happening in the customer's life and Southwest happened to be the vehicle for it. 


Sharing stories where the customer is the hero requires quite a mind shift. So here are some really good examples in the video. Watch, learn, and craft your own stories in similar ways.


For some additional insights check out Mark Goldman's comment to my Facebook post about the video.


I'm looking forward to my upcoming trips on Southwest. If you fly that airline, you too may have some stories to share.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Just Story It Biz Storytelling | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Karen Dietz's insight:

Here's a quick post about how to stay authentic with your stories plus 3 types of stories you can tell.


What I like about the article most are the 3 types of stories. All 3 fall into the bucket of "Founding Stories." Founding Stories are one of the 4 types of core stories every organization needs to tell. Stories about how the organization was founded and got started are critical to share both internally and externally. They provide needed context for why and how you do what you do, and what sets you a part from others.


But Founding Stories are not all the same. There are different types of Founding Stories and here are 3 that will definitely help you tell yours. Which one of the 3 best applies to you?


I know you'll get lots of ideas from this post. And thanks to author John Hall for helping us sort these stories out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 10:01 AM

Do it but with care...

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Want Biz Storytelling Success? 10 Simple Rules

Want Biz Storytelling Success? 10 Simple Rules | Just Story It Biz Storytelling | Scoop.it
I was recently asked to write 10 top tips for effective storytelling for the June 2014 issue of British Airways in-flight  magazine Business Life. Deciding what to include was tricky but a very use...
Karen Dietz's insight:

Short, sweet and to the point! Here are 10 terrific storytelling rules by Geoff Mead that will bring you success. 


I particularly like the one about listening first, and I also like the advice to know the story not the words. 


Read Geoff's explanations for more insights. This post is perfect for a Friday or the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Just Story It Biz Storytelling | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]
Karen Dietz's insight:

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!