Just finished visiting the Heath brother's site and discovered a treasure trove of free resources to download.
Their model will help put your storytelling in context -- and their tips will help you make it even more sticky.
Chip & Dan Heath wrote the book Made To Stick which is all about how to make your ideas 'stick.' One significant technique they talk about is storytelling.
If you want your business ideas/products/services to stick, then take a few lessons from these guys. Go grab those free resources and while you are at it, watch the video The 100,000 Homes Campaign on their home page. It's an amazing story and a great example of digital storytelling.