What's the worst horror story you can imagine for a presenter giving a marketing presentation? Falling in love with his or her story!
What a great reminder to occassionally cool it with storytelling.
Sometimes we get so in love with sharing our stories we end up killing them. The audience fades away. They've heard enough. They want you to stop. They feel like they are being held hostage by your storytelling.
So this article reminds us to halt, take a breath, and listen -- to our audience.
That's why one of the first storytelling skills to master is listening -- to the story, to the audience, to the context.
Read the article and follow these 3 tips to make sure you are in balance with your business storytelling.