In order to create people-centered organizations, organizations need people-centered processes. The latest generation of leadership storytelling–Leadership Storytelling 3.0–accomplishes exactly that.
I LOVE this way of thinking about business storytelling from my good friend and colleague Madelyn Blair, and how fellow colleague Steve Denning has put this all together for companies. It is not just about leadership storytelling but all business storytelling.
This article charts the progression of business storytelling as a practice, warns against the pitfalls of Storytelling 2.0, and encourages us all to focus on creating Storytelling 3.0 in our business activities.
The article just scratches the surface on Storytelling 3.0 -- its processes and methods -- but it is a great beginning and gets us thinking in the right direction.