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Scooped by Karen Dietz onto Just Story It |
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Creating compelling content is a theme running through the PRSA 2011 International Conference this year.
I like this quick article with its 5 bullet points. 4 out of the 5 are all about storytelling and is a quick checklist for developing content that is meaningful and memorable. There are links to videos to illustrate the author's points, making this article even more valuable. Enjoy!
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Get ready for a great example of an Origin Story. This is one of the most important stories to have in your storytelling quiver ...
Karen Dietz's insight:
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Official AndreasCY's curator insight,
April 17, 12:53 AM
Colleague David Lee once again comes through with a great blog post all about business origin stories. Here he gives us the origin story of the Make A Stand Lemon-aid. It is a terrific example of the power of an origin story. Don't have a social cause that got you started? Not so fast -- sure you do! You were passionate about some problem you wanted to solve. That's what we want to hear about. This goes for whether you are an entreprenuer or a huge enterprise. We all have our origin stories. They are the lifeblood of organizations. Follow the tips Lee talks about in the article, watch the video for inspiration, and let your passion show!
Karen Dietz's comment,
April 21, 1:45 PM
Thank you for all your comments/additions Mike, Alison, and Andreas.
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:
Love this post about consciously choosing which stories to tell that is slanted toward organizations. This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time. Semantics aside, I really like what Gillespie has to say: "...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change." So true, so true. Leaders and marketers -- take a lesson here. Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,... I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story. This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices. What I love about Paul's book is his identification of 21 common leadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world. If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher). You will have more tools at your disposal than when you started! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Fiction Smiction -- I run across this scenario regularly in my story work. Particularly with companies with a strong aesthetic vision. So the case study is very real. It's a great read. And a perfect example of using a storied case study (not all case studies are, BTW). But to get back to the dilemma --
Can't wait to hear your responses :) Read the full article here: http://blogs.hbr.org/cs/2012/06/case_study_should_you_listen_t.html?awid=5160472941370235642-3271 This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Cause marketing is now expected from companies and brands. Instead, I propose marketers trace their efforts back to those basic human needs and start trying to meet them. There are 2 points this article makes that I like:
The author also makes the case for adding cause marketing into your efforts. Read this article to see how KFC didn't connect these dots and got in trouble, and what happened when Yoplait did and won. Delete the scoop?
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This article has some great examples/tips for crafting and using business stories that convey your key values. There's only a minor tweak I would make. The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..." The sentiments are all correct, but the steps are backward. Core value statements come out of your stories. And then when presenting your company, it's story first, then naming your values last. It goes like this: "Story Story Story And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]" If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement. When you share your stories first, you are 'demonstrating' how you embody the values you hold dear. These are two very different experiences for your audience. So switch the steps, read the article and grab the examples -- they are well worth it. Delete the scoop?
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What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq
Karen Dietz's insight:
I love this article because it is a terrific story about how a leader discovered the origins of his organization. And then through storytelling ignited excitement and shifted their branding. His conclusion? Yep -- storytelling is essential for organizational leaders. And I'll add that it's essential for anyone in business. Another reason I like the article because it is a good example of how someone used storytelling to make a difference and create change. I bet after reading it you'll get ideas for how you can do this too. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
February 24, 3:04 PM
Thanks for your comment Ken and glad you found the article useful!
Christine Cavanaugh-Simmons's curator insight,
February 25, 1:35 PM
Dean Lyons at Haas is another great exemplar!! Delete the scoop?
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StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it. To change the world, you first have to change the story. Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference. They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work. So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference. Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way. The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert. IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.
How do you end war and conflict? By finding a different story to share. While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration. Story sharing has been recognized as one of the most effective tools in peace and justice work. William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world. If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives. May this video inspire you to new heights in your storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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By now you’ve surely gotten the memo: Storytelling is 'it' in business and communication today. But places can, and do, tell stories, too." This is a great article because it is one of those pieces that continues to expand our notion of storytelling and how to apply its principles for more meaningful and richer experiences in our lives. In this case, how story dynamics shape our physical environment. I know I've talked about this before and curated at least one other article about this. As one trained in researching and analyzing built environments (vernacular architecture and cultural landscapes), I've known for decades how our mental and social constructs show up as expressions in the buildings and spaces around us. If we are hard-wired for stories, think in stories, and language in stories, then it makes perfect sense that we build storied environments. Walt Disney knew this and consciously designed his themepark as storied spaces that we move through. The best architects and city/landscape designers know this. Yet all too often we are confronted with buildings and landscapes with no soul. That's a major bummer because those places/spaces do not enliven us, but diminish us in some way. OK -- off my soap box. Read this short but meaty article about storytelling and workplace design. Then cross your fingers people start paying attention and start designing different kinds of spaces for us! Delete the scoop?
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"When you create a strong brand, creating a memorable story is easy. Opportunities to tell your story begin with your employees and radiate outward. Your story goes viral effortlessly." So says author Gail Kent and she's right. Whether you have employees or not, her advice for creating your unique brand story is useable for any size business. It has to do with values, passion, standing out. Gail uses the company Zappos as an example to illustrate her points. And there's a great video to watch where Zappos shares its story. Read the author's tips and start creating your unique story. Enjoy! Delete the scoop?
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Steve Jobs had a talent for identifying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple...
What an awesome video a great presentation by Steve Jobs on what marketing is really all about -- sharing your story. Here he explains what he means by that, and how clarity about your business values leads to clarity about your story and how to tell it.
This is a gem of a video with inspiration and insights for us all. Read the brief intro and watch the video. Then write down ideas for how to tell your story better. Delete the scoop?
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