 Your new post is loading...
|
Scooped by
Karen Dietz
|
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
|
|
Scooped by
Karen Dietz
|
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.
Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.
Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.
And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.
We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.
This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good. Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change. I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below. This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
If you don't like how things are going, tell a different story. Sometimes strategic change just means taking something from the periphery — an anomaly, a demonstration, a small innovation — and redefining it as central.
Truer words could not be said!
When it comes to organizational storytelling, updating or rewriting a narrative is essential work sometimes. The stories we tell about ourselves and share -- whether as an enterprise, small biz, or nonprofit -- shape the results we experience.
Want different results? Then shift your stories. Rewrite them (don't fabricate -- still be authentic) to emphasize different qualities. Or find new/different stories to tell altogether.
This is particularly important when, as the author Rosabeth Moss Kanter says, the current narratives inhibit rather than inspire.
This is a quick article with really good examples and important insights that I know you will enjoy.
So that leaves the following question on the table -- What biz stories do you carry that need to be rewritten?
Read the full article here: http://blogs.hbr.org/kanter/2012/06/if-you-dont-like-your-future-r.html?awid=8310310616569395416-3271
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not true." Yep -- don't do what United Airlines did! Did they share a narrative? Yes. Is it a story? No. And the end result -- something awful. This is a great example of what we DO NOT mean by 'business storytelling.'
Via Gregg Morris
|
|
Scooped by
Karen Dietz
|
Some months ago I was waiting heart-in-mouth to run a corporate story session for eight alpha-males preparing to sell their extremely lucrative data analytics business. They had convened at 8.30 for a high-level strategy meeting before starting my session at 9.00. Would I be able to convince these men they needed stories? Would I be able to facilitate these techy geeks to find their stories? Loud testosterone fuelled laughter emanated from the boardroom and I heard the golden words from the CEO, "before we start let me finish my story".
The author goes on to discuss the power of business storytelling, and the danger for companies as well.
This is a very well balanced article with good cautions and tips. Enjoy!
|
|
Scooped by
Karen Dietz
|
I remember some years ago mentioning to a friend of mine that I believed storytelling was an important art for business and that it was an area in which I intended to specialise: in my naivety, I was a bit taken aback when his reaction was to ask “what’s the point of that then?"
Been there! And I love how this author Jim Pirrie answers his friend.
He goes on to say, "If we can re-learn how to engage with our colleagues and economy as communities, and engage with the myths that underlie them, then people will engage with us. And when people engage with each other - when people turn up as individuals and show that they care - then extraordinary things can start to happen in communities. New stories start to emerge and new outcomes become possible."
Get the skinny on engagement -- employee or customer -- with this article and how/why storytelling is the key.
|
|
Scooped by
Karen Dietz
|
"When you create a strong brand, creating a memorable story is easy. Opportunities to tell your story begin with your employees and radiate outward. Your story goes viral effortlessly."
So says author Gail Kent and she's right. Whether you have employees or not, her advice for creating your unique brand story is useable for any size business. It has to do with values, passion, standing out.
Gail uses the company Zappos as an example to illustrate her points. And there's a great video to watch where Zappos shares its story.
Read the author's tips and start creating your unique story. Enjoy!
|
|
|
Scooped by
Karen Dietz
|
"The use of storytelling in brand communication by P&G is spot on. They tell us their story of firsts to reinforce their market leadership..."
What a great example of a Founding Story by Proctor & Gamble. It's a 2:45 minute video that covers all the 'firsts' of this company.
For any organization that has a history over a chunk of time, you too can craft a similar story. It will definitely help the customer get to know you better, and build trust.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com...
Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar.
I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more.
This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work.
But overlook that and it is still a great story!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.
Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.
But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.
Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!
I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.
I bet you will learn a lot too!
Original link: http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
|
|
Scooped by
Karen Dietz
|
We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.
Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.
And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!
|
|
Scooped by
Karen Dietz
|
When told well, stories add meaning to metrics. Learning leaders should embrace the skill to convey business impact and show the worth of a leadership development program.
I love this article for its idea about ROE for leaders: Return On Emotion.
How do you deliver ROE? Through stories, says the author.
Gain additional insights into this notion by reading this article. And let's start working on our ROE!
|
|
Scooped by
Karen Dietz
|
We at Zeega want to enable anyone to create interactive documentaries and invent new forms of storytelling. Today is a moment of dramatic media transformation. We see this as an opportunity for journalists, artists and the public to invent new ways to tell and gather stories.
Zeega looks like an application that bears watching. Read about their collaborative story projects and think about how you might be able to use this documentary story tool to create business stories of your customers or stories about your business. Think of customers and you creating collaborative stories together. Think of you and your staff creating collaborative stories together about your business.
Hmmmm -- lots of food for thought here.
|
|
Scooped by
Karen Dietz
|
ABSTRACT: Simplexity is advanced as an umbrella term reflecting sensemaking, organizing and storytelling for our time. People in and out of organizations increasingly find themselves facing novel circumstances that are suffused with dynamic complexity. To make sense through processes of organizing, and to find a plausible answer to the question ‘what is the story?’, requires a fusion of sufficient complexity of thought with simplicity of action, which we call simplexity. This captures the notion that while sensemaking is a balance between thinking and acting, in a new world that owes less to yesterday’s stories and frames, keeping up with the times changes the balance point to clarifying through action. This allows us to see sense (making) more clearly.
With analyses of dominant stories, discursive devices, life stories, documentaries, and oral tradition, these authors aim for a deeper understanding of order, constraint, conflict, legitimation, embodiment, and distributed improvisation.
This is an academic article that I'm looking forward to delving into. The authors are talking about organizational narratives, how workers make sense of complex events through sharing stories, and are then able to take action.
But I think the authors are also talking about how we select the stories we listen to and share, who is telling the larger narratives we are listening to, what are those stories stirring up, and what can't we see? Hmmmm -- great questions!
Download the free PDF of this article to learn more.
|
