If we agree that engaging with brands in social media is a good thing, then how can we do it better?
This is a very cool infographic that helps us build more sociability into our online marketing efforts.
While the visual does not specifically mention storytelling, in the 9 Drivers of Brand Sociability, 4 are about storytelling or the dynamics of storytelling.
This infographic is geared more toward big companies with big marketing/branding departments. But the points they bring out apply to any size business.
So go grab this document, study it, apply their 9 drivers to your specific business, and get better results.