Just Story It

In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan community.  Let’s look at why. As a regular visitor to Starbuck’s Facebook page, and a subscriber to their emails, I am often puzzled...

Here's a quick article about the repercussions for Starbucks and Dunkin' Donuts due to their lack of stories in their marketing.

Take note all!  The author shares some great ideas for the kinds of stories to be including in your emails, branding efforts, blogging, websites, and social media marketing.

How can smart organizations harness the power of stories to communicate with supporters and get them to donate?

If you want to know how to craft email stories to promote your business (or non-profit) and/or raise funds, then read this free downloadable PDF ASAP. 

I really like how the authors give tips to avoid the Personal Story Trap (what not to do when sharing a personal story).  I think it's great they also spend time showing the difference between 'explaining' stories and 'compelling' stories.  

Even though this is written for non-profits, inhale these tips and start writing storied emails and blogs that really work.

This PDF is full of very clear examples so you'll know exactly what to do -- and what not to do.

The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos