The parallel can be drawn to a compelling brand narrative. A good story is transcendant, no matter what the medium, the time, the place, or the way we engage with it. Which leads to the next question.
LOL -- I couldn't resist sharing this pearl of wisdom with you from author Joel Derksen:
Brands are for cows. Stories are for people.
We need to continue to get smart about marketing our businesses using stories so we can grow and prosper. Enjoy reading the rest of this article about the real connection between branding and storytelling.
This will eliminate any confusion you may have about 'brand storytelling' and help keep you on the path of sharing your authentic stories to grow your business.