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Scooped by Karen Dietz onto Just Story It |
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When it comes to persuasion, companies traditionally appeal to left side of the brain, using logic and reason.
I like this article -- it's a short list of what to avoid when crafting your business stories. And there's plenty of advice on what you do want to do, along with a few examples.
Keep this list in your back pocket to avoid these 7 deadlyn sins!
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As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film. Find out more here, http://www.facebook.com... Here's some Friday Fun -- the animated story of LEGO! I wish more companies -- of any size -- would do something similar. I love LEGO and could still happily spend hours building things. Now I know the fascinating story behind it. Which makes me love those plastic bricks all the more. This is a 15 minute video (minus the rolling credits at the end). It's a little long and it could have been told a bit better. I found the narration a bit slow and sing-songy. Sigh. So the execution could use some work. But overlook that and it is still a great story! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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