Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
I love this article because it really brings clarity to the hype surrounding marketing and transmedia storytelling. And it includes a nice piece on customer journey maps.
Gamification, transmedia narratives, and customer journey maps all have storytelling and storytelling skills at their heart. The authors talks about the dynamic process of storytelling that is informing marketing these days. And this article points to another convergence that is happening with storytelling, marketing, understanding customers, and technology tools for story sharing.
What is missing from the article is a discussion about the needed storytelling skills that professionals working in these areas need to have to be successful. Hmmm -- seems like that's a post I need to create :)
But go read this article for ideas and examples about this convergence -- it's our present and our future.
Thanks to Digital Rocking Chair @D_RockingChair for originally sharing this article.
Via The Digital Rocking Chair