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Telling Your Story Like Steve Jobs

Telling Your Story Like Steve Jobs | Just Story It! Biz Storytelling | Scoop.it
This post explores four storytelling lessons we can learn from the great storyteller himself, Steve Jobs, as a way to improve our fundraising efforts.

 

What a nice, brief but wonderfully concise review of how Steve Jobs told stories.  Take the 4 lessons here and start crafting your compelling stories and building loyal fans.

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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Exercises for Interactive Storytelling To Adapt to Biz Story Work

Exercises for Interactive Storytelling To Adapt to Biz Story Work | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

One of my Twitter buddies, Os @ICGJ_IDEATION, found and shared this article with me and I think these interactive storytelling activities could easily be adapted to business settings. The post was written by Anastasia Salter @AnaSalter for the Chronicle of Higher Education.


I'm always on the hunt for fun ways to work with stories in my business storytelling workshops.  I think the first game will be really easy to adapt/work with.


For the second game, it will take a little work, but I think the free Google Doc can be tweaked to address complex business situations. I see this fitting nicely with the post I recently curated by Madelyn Blair on using narrative for problem solving.


I've always liked Story Cubes and think they are great for generating stories for all kinds of business situations, like sales and marketing. Instead of starting the story with "Once upon a time..." (that will never fly in business), I like using "It happened one day..."


So check out this post and start using these games for generating business stories, working through complex problems, and having more fun doing it all.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-ti 

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Why Your Co's Problems Need a Story

Why Your Co's Problems Need a Story | Just Story It! Biz Storytelling | Scoop.it
Story offers an unexpected frame for getting to the right ending.
Karen Dietz's insight:

Here's a great post from colleague Madelyn Blair on a better way to tackles problems at work that is narrative based.


What I like is that Madelyn goes through the 5 elements in storytelling that lead to problem resolution, along with surfacing questions that those struggling to solve a problem might never have asked.


Go read the article and put it into your storytelling toolkit. I bet you'll even find a problem this week that you can use these techniques on!

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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Just Story It! Biz Storytelling | Scoop.it
A sampling of rookie storytelling mistakes.
Karen Dietz's insight:

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.

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When I Didn’t Take My Own Storytelling Advice

When I Didn’t Take My Own Storytelling Advice | Just Story It! Biz Storytelling | Scoop.it
So this is embarrassing. Last week I wrote a story/blog about my recent haircut (you can read it here if you really want to…) and I did not follow my own advice about storytelling. Here’s what happened.
Karen Dietz's insight:

The practice of storytelling is full of lessons -- that apply to becoming a better storyteller. That's a little-known secret in our profession.


And thank heavens business story professional Lianne Picot from up in Toronto, Canada clues the world in with her latest blog. I love it. She shares a story and connects it to all the mistakes she made, and then links those mistakes back to lessons in how to tell better stories.


The tips at the end of the post are great and a good reminder list for crafting great stories.


Enjoy this unique twist. It's a good example of ways everyday life can help us perfect our craft.  

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2015 Design Trends for Presentations and Telling Your Story

2015 Design Trends for Presentations  and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it
Presentation Design Tips | Similar to websites, presentation design trends change over time. Follow these 5 presentation design trends and wow your audience!

Via Baiba Svenca
Karen Dietz's insight:

If you are looking for ways to update your PowerPoint presentations -- or any kind of collateral material that tells your story -- here is a post about the latest design trends.


These should get your wheels turning and keep you busy for awhile :)


Thanks to fellow curator Baiba Svenca for originally finding and sharing this piece.

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Jasmin Davies-Hodge's curator insight, June 9, 5:51 AM

Thank you @Baiba Svencabbb for sharing :)

bernieshoot's curator insight, June 10, 7:46 AM

#socialnetwork #blogging

Annie 's curator insight, June 11, 10:40 AM

Which style do you like to use?

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Art Preferences, Storytelling, & Social Media Sharing -- new insights

Art Preferences, Storytelling, & Social Media Sharing -- new insights | Just Story It! Biz Storytelling | Scoop.it
Your preferences for everything from filtered photos to the color blue may be rooted in biology.
Karen Dietz's insight:

Who knew that the latest research about why people prefer certain kinds of art is connected with storytelling? Or that understanding both art preferences and storytelling helps us make sense of social media engagement?


That's what I love about this article. There are some terrific surprises here.


Here's a taste of a few tidbits from this post by Annie Sneed:

People respond better to curvy lines. This is also a Disney design principle. Remember when they strayed with their Tarzan animated movie? Read more about this art preference and then think about images you share on social media. 


Another tidbit: art preferences -- and storytelling -- cannot be reduced to a simple formula. Both are just way too complex. 


Read the article for most insights. This is a good post -- especially if you like art, like moi :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, June 5, 9:50 PM

Historians generally agree that the first written words appeared around 3200 BCE. Prior to the written word all of our communications were shared via story, ritualistic dance, sculpture or painting. This article illustrates how our ancient past informs how we interrupt the present.  #VisualStorytelling

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Slideshare is the digital storytelling secret weapon

Slideshare is the digital storytelling secret weapon | Just Story It! Biz Storytelling | Scoop.it

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....


Via Jeff Domansky
Karen Dietz's insight:

Hey folks -- if you want more visibility for your digital business stories -- then use SlideShare.


Here's an interesting study that was just released showing the opportunity.


Don't miss out on the traction SlideShare can give you (I have no affiliation with the company). Check out the stats, and story on!


Thanks to fellow curator Jeff Domansky @Jeff Domansky @ThePR Coach for finding and sharing this.

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Jeff Domansky's curator insight, May 29, 4:31 PM

if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.

Marco Favero's curator insight, May 30, 10:34 AM

aggiungi la tua intuizione ...

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10 Rockin' PPT Templates That Tell Your Story Visually

Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. These professional PowerPoint templates will save you time
Karen Dietz's insight:

Here's what I love about the PowerPoint templates shared here: they are all designed around making your topic visual.


This is very different than most PPT templates that are designed around displaying text.


If you want to tell your business story visually, and get out of your PPT rut, then grab these. Write down the ones you like, then on page 27 of this SlideShare deck, click on the link to GraphicRiver.com. That site contains thousands of PPT templates. They are not free, however. But they are reasonably priced.


I'm sure you will find one that fits your needs to you can tell your business story in a cool visual format.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, June 1, 11:13 AM

#VisualStorytelling


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A Powerful Digital Story as the Last Exhibit for the Defense

A Powerful Digital Story as the Last Exhibit for the Defense | Just Story It! Biz Storytelling | Scoop.it
Defense lawyers are embracing video as a way to help them tell what they hope will be a more favorable story about their clients.
Karen Dietz's insight:

Now here is a fascinating application for storytelling that is popping up in the legal field -- having not-famous, not-rich defendants share their stories during sentencing that helps judges make better decisions about punishment.


Typically it's only clients with big bucks who can bankroll a digital story to present to the judge during sentencing. Now the playing field is getting leveled a bit here in CA.


What grabbed me about the article -- besides it being well written -- was how storytelling is making more inroads into the legal system, and as the article states, transform the process while reducing the divide between rich and poor defendants.


Learn the challenges of bringing digital stories into the work of public defenders, along with other issues this practice of digital storytelling raises.


And consider -- is this a new market for any of you?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, May 26, 4:23 PM

Attorneys have always be very good at using story formula to reach their audience of judges and jurors on behalf of their high paying clients. Now defendants from all walks of life can showcase their authentic self for judges and jurors using the power of digital video in an attempt to influence judgements handed down.

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How to Promote Yourself W/out Sounding Like a Jerk

How to Promote Yourself W/out Sounding Like a Jerk | Just Story It! Biz Storytelling | Scoop.it
Be humble, and be real.
Karen Dietz's insight:

This is a quick article by Dorie Clark listing 4 how-to tips for promoting yourself without sounding arrogant, stuck up, or like you are bragging.


This is good stuff to know. Almost everyone I coach in storytelling has the fear of sharing their personal stories and sounding like a jerk or a braggart.


But if you follow these 4 tips, you won't sound like that. There is great advice here, along with a little discussion about understanding the true value of self-promotion.


Happy reading and happy telling...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ron McIntyre's curator insight, May 23, 9:52 AM

Excellent insights for those, like me, that struggle with self promotion. Well worth the read.

Ivon Prefontaine's curator insight, May 23, 10:21 PM

It is always hard to find the balance between too modest and too full of one's self.

 

@ivon_ehd1

ASVP's curator insight, May 25, 2:13 AM

Definitely worth reading

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Start With WHERE, Not WHY In Your Stories

Start With WHERE, Not WHY In Your Stories | Just Story It! Biz Storytelling | Scoop.it

My business storytelling colleague Paul Andrew Costello shares great wisdom with us as he challenges the popular notion of "start with WHY", so rampant today in business/business storytelling circles. 

Karen Dietz's insight:

Paul, I couldn't agree more. WHY has it's place, but WHERE is much more powerful. I like your approach much better. 

Folks -- check out Paul's post and let's get unstuck from WHY


Click on the link above to read the entire recent thread from Worldwide Story Work group on Facebook. In the post, participant names are hyperlinked so you can check them out.


Here are the opening paragraphs:

START WITH WHERE, NOT WHY

Paul Andrew Costello The new book, all the rage is, "Start With WHY" (Simon Sinek), but Why? dare I ask?

I want to write a book in reply, titled, Don’t start with WHY, start with WHERE. Because Why assumes there is a reason, whereas more times than not, WHY is a SITUATION, not a reason. Why are police in controversy? Why are young men from minorities being targeted? Why is America still so scared of terrorism? Don't formulate some grand theory about racism or class, just go into those streets and meet those people and you understand that a thousand reasons wont do justice to the situation. 

A why question implies that people have the luxury of an answer, as if the world must always conform to cause and effect logic, or that people always have the freedom to have reasons, rather than acting out of necessity. Most human complexities are compounded by answer-denying situations and once you give an answer, its immediately wrong because there is no one answer. 


Go read the blog post for the entire conversation and what people in the biz story world really think about the notion "Start With Why".

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It! Biz Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Women Leadership Summit 2015

Women Leadership Summit 2015 | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I had a fabulous opportunity, and time, speaking at the Women's Leadership online Summit on Tuesday and you can still listen to the recording. Trish Sadar interviewed me for 30 minutes on essential story skills leaders must have in order to nail their communications.


In fact, you can still participate in the entire summit -- for free!. Here's the info:


Want more advice on how to accelerate your leadership success?

 

If you're ready to learn incredible new skills to take your corporate job to the next level faster, and want to unlock the power of you so you can finally stand up and claim that executive position, check out this FREE "Women Leadership Summit for Emerging Leaders 2015 Unlock the Power of You" telesummit!

 

Join 21 influential women who are at the height of their game for 11 days of lessons, advice, and expert strategies on how to build your confidence and communication skills, overcome obstacles, and advance your career fast!

 

 Click here to sign up for FREE now!

 

http://www.womenleadershipsummit.net/


See you there!

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The Wrong Way To Tell A Biz Story -- Cartoon

The Wrong Way To Tell A Biz Story -- Cartoon | Just Story It! Biz Storytelling | Scoop.it
The wrong way to tell a business story...

@tomfishburne #contentmarketing #storytelling #brand #brandmarketing pic.twitter.com/xNauok9L54
Karen Dietz's insight:

LOL -- once again cartoonist Tom Fishburne hits the nail on the head.


It's Friday and time for some fun. Hope this brings a grin to your face. Check out Tom's other cartoons at https://marketoonist.com/

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Biz Storytelling: Success Stories Will Only Go So Far

Biz Storytelling: Success Stories Will Only Go So Far | Just Story It! Biz Storytelling | Scoop.it
The founder of the Moth offers a few tips on how brands can tell their stories better.
Karen Dietz's insight:

Yes, be vulnerable -- but that's not the only great piece of advice George Dawes give us. Dawes is the founder of the Moth, and during the video shared in this post he talks about success stories are boring and overused. I agree.


One of my internet buddies, Os Ishmael @ICGJ_IDEATION alerted me to the post. The article, with accompanying Dawes video, was written by Tanya Dua @tanyadua, a brand reporter at Digiday in NYC. Thanks for putting it together Tanya, and thanks Os for sending it to me.


Check out more of what Dawes has to say in the short video. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-ti 

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77 Types of Stories to Feed Your Audience

Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to crea…
Karen Dietz's insight:

Wow! What a great SlideShare. If ever you get stuck coming up with your next story to share in your blog, on social media, in your newsletter, or in any other content outlets, then grab this post.


There are a ton of ideas here that should keep you busy for the next year. In fact, use it as a guide to create a calendar of what stories to share.


I love the way the different categories are broken down. It's a terrific map.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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LucaVanin's curator insight, June 11, 4:23 AM

77, dico SETTANTASETTE tipologie di contenuti da erogare al tuo audience.

Dici che riesci a trovarne qualcuno adatto allo scopo?

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Storytelling -- the Secret Sauce to STEM Education!

Storytelling -- the Secret Sauce to STEM Education! | Just Story It! Biz Storytelling | Scoop.it
By exploring stories, learners can acquire a deeper understanding and appreciation of STEM.
Karen Dietz's insight:

What a cool article this is! This is a story about teacher Lev Fruchter who uses storytelling and fiction to teach folks how to write software. 


By working with stories his students understand what how to think about math that will run a software program.


In the article Fruchter talks specifically about how one story he uses teaches binary code, "two-bit" problems, and "three-bit" problems. He uses other stories to demonstrate how CSS and HTML work, and showcases another story "as an embodiment of the proper way to write object-oriented programs."


His students learn about coding from a variety of stories, and then are graded based on the software programs they create.


Fruchter has developed this into an entire curriculum called StoryCode. There's a hyperlink to this in the article. 


The ending rocks: “When you can call a line of code a spell, then you are getting somewhere,” Fruchter said. After all, isn’t computer code basically modern magic?"


Go read the article. It's fun, illuminating, and inspiring. I know my software geek husband is going to love it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Viviana Farias Arevalo's curator insight, June 11, 12:36 PM

añada su visión ...

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How a Brussel Sprouts Story Created a Big Change in a Company

How a Brussel Sprouts Story Created a Big Change in a Company | Just Story It! Biz Storytelling | Scoop.it
In a digitally competitive environment, the pressure is on marketing and business leaders to find innovative ways to persuade, engage and influence their audience.
Karen Dietz's insight:

This piece is long, but easy to read and chock full of insights about leadership, storytelling, and change.


Like -- don't use a sledgehammer approach. The soft power of storytelling. How a story about brussel sprouts creating a big change in a team.


It's a great read. Enjoy!

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Keys to Writing Your Future Story: Philosophers Respond to the Anthropogenic Age

Keys to Writing Your Future Story: Philosophers Respond to the Anthropogenic Age | Just Story It! Biz Storytelling | Scoop.it
How do you love a planet while it disappears? What obligation do we have to a generation that hasn't been born yet?
Karen Dietz's insight:

Wow -- the title sounds like such a downer. And at first glance, it seems this article has nothing to do with storytelling.


Oh, but it does. For years I've been advocating that businesses craft their future story. This is about how you and your customers -- by being in a commercial relationship together -- are positively impacting the world. This could also be a personal story about what you as an individual are doing today to create a better world tomorrow.


I've noticed that many people have a hard time thinking this way. Yet your Future Story is a key driver in building loyalty and sales.


This article -- while never mentioning storytelling -- begins to show us how profound this Future Story can be, and how necessary it is today.


Philosophers in this article weigh in on what needs to be part of our Future Stories. Qualities like: temperance, mindfulness, considering upcoming generations, cooperation, and cradle-to-grave product/service attributes. These are all pieces of Patagonia's business stories. So examples of this kind of Future Story work is out there.


The best way to read this article is to do so through the question of, "What do I need to know about the Anthropocene Age and its dilemmas to craft my Future Story?"


The answers are there. Read the article and let your mind contemplate this as you go through your week. I'm fascinated to hear what you come up with.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Gwladys's curator insight, June 14, 3:06 AM

planète en danger : qu'en dit la philosophie...

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Blitzing Your Donations With Better Stories - How To

Blitzing Your Donations With Better Stories - How To | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I was recently interviewed by Danny Propp for his Solutions For Nonprofits radio show where I talked about:

  1. problems nonprofits run into when fundraising
  2. why storytelling works
  3. how to get your CHARM on for crafting better stories
  4. and the kinds of stories nonprofits need to collect


I even share a so-so story and then we give it a makeover to turn it into a Wow story.


The interview is 30 minutes long and broken into 4 segments for your easy listening pleasure :)


If you need to raise funds for your nonprofit, listen in. I've helped nonprofits raise significant cash over the years. Stories work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jacqueline Taylor-Adams's curator insight, May 29, 9:07 PM

For profit or not for profit entities, have you developed your brand story? Your brand story is more than an elevator pitch, it is your compelling reason for being. While there is a core story and message, your brand story continues to unfold as you continue to do business.


Your goal should be to develop your core brand story and find compelling and innovative ways to share your story. Listen as business storytelling authority Karen Dietz is interviewed about storytelling for non-profits http://smarturl.it/StoryTellingBlitz?IQid=scoop.it.purtmktg

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The Secret To Making Things People Want: 5 Steps

The Secret To Making Things People Want: 5 Steps | Just Story It! Biz Storytelling | Scoop.it
The 'by any chance' method is not a marketing strategy and it's no way to build a sustainable business. Here's the alternative.
Karen Dietz's insight:

Got a great idea? Are you fired up about what a difference it can make for people? Great! But do you know if they actually want it?


This last question gets entrepreneurs and creatives in trouble all the time. It is also one of the biggest reasons why companies or ideas fail.


So how to do avoid failure -- and what does this have to do with storytelling?


It's simple (not necessarily easy) if you follow the 5 steps provided in this article by Bernadette Jiwa. Story evoking and story listening skills are needed to be successful in steps 1, 2, and 4. With storytelling, these become way easier. 


Enjoy this snackable post, perfect for a Monday after a long 3-day weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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From the Brothers Grimm: Leadership Lessons For All

From the Brothers Grimm: Leadership Lessons For All | Just Story It! Biz Storytelling | Scoop.it
Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers.
Karen Dietz's insight:

Now here's an unusual piece that makes a lot of great points about the universal truths imbedded in fairy tales, and leadership wisdom.


The article is written by Manfred Kets de Vries of INSEAD. Here's one truth he shares:


"On a deeper level fairy tales can touch on humankind’s deepest fears and desires and be a source of inspiration. By identifying with characters in fairy tales, executives can come to better understand their own internal struggles and turn into more self-aware leaders."


There's more in his discussion of the fairy tale in the leader's journey (and it's not about the hero), and a section on the 5 Deadly Dangers of Leadership.


Go read it now for a different twist on business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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David Hain's curator insight, May 21, 1:15 PM

Interesting leadership take from Manfred Kets de Vries!

Ian Berry's curator insight, May 21, 9:19 PM

Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Just Story It! Biz Storytelling | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.
Karen Dietz's insight:

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Interaction: Engage Your Website Visitors w/ These Examples

Storytelling and Interaction: Engage Your Website Visitors w/ These Examples | Just Story It! Biz Storytelling | Scoop.it

“How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as”

Karen Dietz's insight:

Want a better website? Then design for storytelling. That's the point of this post.


What I think is really great in this article are all the fabulous examples of websites from around the globe that have designed their website as a story. Doing so is tricky, so having examples to look at is key. And there are a lot here to investigate.


Dig into these websites and look to see how you can beef yours up with better storytelling design.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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