This article explains the importance of storytelling in the workplace and suggests ways to build awareness of your own story. (I see so many negative stories out there. Be careful how you talk about your opportunities.
Here's what I like about this article -- it's pointing out the fact that the stories we tell about our business define us. Not getting the results you want? Find a new (and still authentic) story to share.
One single story that stereotypes a business is not written in stone. Any business, any group, any person is a complex of stories. If you are not happy with the story that you are telling about your business, or that others are telling about your business, start promoting a different story.
This article gets us thinking about the opportunity and perhaps our next action steps.