"Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment."
I like that this article summarizes how to think more creatively about sharing your stories across different media -- and how marketing on mobile phones demands another layer of creative thinking.
I'm still digesting all the ideas I'm getting from reading this article, and I know it will take me awhile to figure out exactly what steps I want to take in sharing my brand story in a mobile environment. I hope this article stimulates your thinking in the same way!
Via The Digital Rocking Chair