In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan community. Let’s look at why. As a regular visitor to Starbuck’s Facebook page, and a subscriber to their emails, I am often puzzled...
THE ORIGINAL LINK IS BROKEN! HERE'S THE NEW ONE: http://www.johnsadowsky.com/fan-engagement-at-starbucks-and-dunkin%E2%80%99-donuts/
Here's a quick article about the repercussions for Starbucks and Dunkin' Donuts due to their lack of stories in their marketing.
Take note all! The author shares some great ideas for the kinds of stories to be including in your emails, branding efforts, blogging, websites, and social media marketing.