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All the best info on storytelling to lead and grow your biz
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Are you capturing employee stories and turning them into content? | Social Media | Blog | Holtz Communications + Technology

Are you capturing employee stories and turning them into content? | Social Media | Blog | Holtz Communications + Technology | Just Story It | Scoop.it

Here's a short post that gets you thinking about how knowledge moves through your organization via storytelling.  The author then advocates putting a process in place to capture employee stories.  Many of the comments left on the blog are helpful also.

 

Of course, the post brings into play the question of ethics -- who owns the employee's story, gaining permissions to share the story, etc.  I'll post my ethics guide to business storytelling next.

 

In the meantime, read the article and start getting ideas for highlighting employee stories and gaining a host of benefits.

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Telling Your Story Like Steve Jobs

Telling Your Story Like Steve Jobs | Just Story It | Scoop.it
This post explores four storytelling lessons we can learn from the great storyteller himself, Steve Jobs, as a way to improve our fundraising efforts.

 

What a nice, brief but wonderfully concise review of how Steve Jobs told stories.  Take the 4 lessons here and start crafting your compelling stories and building loyal fans.

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Presentation Zen: Steve Jobs on marketing & identifying your core values

Presentation Zen: Steve Jobs on marketing & identifying your core values | Just Story It | Scoop.it
Steve Jobs had a talent for identifying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple...

 

What an awesome video a great presentation by Steve Jobs on what marketing is really all about -- sharing your story.  Here he explains what he means by that, and how clarity about your business values leads to clarity about your story and how to tell it.

 

This is a gem of a video with inspiration and insights for us all.  Read the brief intro and watch the video.  Then write down ideas for how to tell your story better.

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