Content marketing on facebook and google. Using content to generate sales. Context, not content, the key to consumer online sales through social media.
And what is one of the most powerful tools you have available to build context? Your business stories of course!
That is one of the beauties of sharing business stories -- the automatic creation of context if the story is well-crafted.
Watch this short but impactful video about the shift in branding and marketing from content to context. And there is a great story/ad at the conclusion that is a very good example of an effective digital business story. I particularly like it because the focus is on the story, with the company placement only briefly at the end -- which I think is a perfect balance.