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Scooped by
Karen Dietz
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Scooped by
Karen Dietz
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Crunching numbers is only half the battle.
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Scooped by
Karen Dietz
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Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
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Karen Dietz
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My take on visually presenting Kurt Vonnegut's theories about archetypal stories, designed after researching the subject. 11"x17" (click for larger version)
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Karen Dietz
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Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let's go back in
"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online." "This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers." "As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."
Via Ken Jondahl
SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.
Via Baiba Svenca
A list of just 14 tools that journalists might find useful to tell stories in visual ways.
Via EBUZZ, Rudolf Kabutz
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Karen Dietz
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Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
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Karen Dietz
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"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."
Can you tell stories with maps? Yes you can!
OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.
Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.
Even better, check out this link for actual examples: http://storymaps.esri.com/home/
Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.
Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.
I bet you will come up with several more ideas!
Go read the article and check out the examples and let me know which ones you like best :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by
Karen Dietz
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The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.
Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.
We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.
Have fun with this one! If you try it out, what do you think of it?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.
This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends.
There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaningless until you can tell the story about what it is saying and what it means.
Storytelling and data go hand-in-hand.
Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!
Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!" Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly.
That sounds counter-intuitive, but I experience this phenomenon again and again.
Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Via Bas Kooter
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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own
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Karen Dietz
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Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
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Karen Dietz
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The Art Of Storytelling In Business Communications And Public Relations
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Karen Dietz
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Scooped by
Karen Dietz
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Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram.
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present
Via Baiba Svenca
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Karen Dietz
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The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.
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Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 busi (Visual Storytelling Survey Yields Startling Results http://t.co/9p79HOHu)...
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Karen Dietz
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In any given sector, the sites all look the same. As a result, a little courage and showing your humanity can actually help to differentiate your company.
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Got data? Need a story? Got a story? Need data?
Then these 6 steps will help shape your data into a story -- or bring data into your story.
Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.
The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.
Go read this article. I think you will find it very helpful!
Many thanks to Giuseppe Mauriello for sending me this article to review :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Karen Dietz
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Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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