Not everything that is called a story is one. Here's a complete guide to different narrative forms found in business life, complete with a chart.
My colleagues and I come across examples daily of companies touting stories that are anything but -- all under the guise of storytelling. So it's time to clear up the confusion.
In the guide (co-authored with Lori Silverman) a short story is shared, and then translated into different narrative forms: anecdote, case study, profile, example, and the like. We hope it brings clsarity to what is a story and what is not.
Download the PDF and keep it handy!