RT @RealizedWorth: A Best Practice: Corporate Citizenship & Storytelling http://t.co/aFNWenHY #flownonfiction...
I really like this article because the author clearly points out how to create an effective video for a business. The example used from fabric softener Downy was OK -- I have mixed feelings about it as an effective story and I think maybe the company was mentioned too many times. But I'm still thinking about this last point here and may post an updated review in a few days.
Regarding the actual story: the challenges the kids face are front and center, and that is good. The challenges the organization has in making the quilts is not understood, nor how Downy is helping the quilters. The pitch at the end is to buy Downy's product so they can give more money -- I think to the quilting group but I'm not sure. Which is frustrating. So there is a significant piece of the story missing. And that is why I'm not enthusiastic about the video.
But I am enthusiastic about the author's advice which I find very valuable. Yes, a professional production company did the video. But with the advice in the article, you too can make a home-grown video for your business, tell your story, and grow your business.