I can't believe I've had this PDF sitting on my hard drive for quite awhile and haven't shared it with you yet! Thanks to fellow curator Gregg Morris for reminding me I had this excellent file:
CSR--Corporate Social Responsibility. What does that have to do with storytelling? Everything! Because it's really about how to effectively build your business reputation with stories.
Read this well done PDF to discover how you can apply storytelling to building your brand and reputation. Just remember -- you've got to walk your talk for this to reallly work.
Go grab the PDF.