In his latest column on “The Business of Storytelling,” corporate technologist Gunther Sonnenfeld explains how brands like Audi, Kraft and Red Bull are using stories to curate meaningful experiences for people.
I like this article for several reasons: there are really good examples shared here, and I love the concept of brand storymaking. This term gets me thinking abour co-creating stories and experiences with clients as a branding activity, not just sharing stories together for marketing purposes.
Even though the examples shared are from big companies with lots of money to spend on brand storymaking, the basic principles apply to any size business or non-profit.
I hope you get several ideas from reading this article.