Do we like re-inventing the wheel in social media marketing, infographics, web analytics? Surely not, Karen Dietz explains how we can do better and save us time.
This is a guest post I wrote for the ComMetrics blog. I included it here because I think it is very important for business storytellers and anyone working in the org story field to develop our "Terms of the Art." In other words, clarity about definitions, methodologies, processes, etc. for our work. Read more about why I think this is vital in order to produce quality results and innovation.