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Scooped by Karen Dietz onto Just Story It |
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In my story consulting & coaching work, I often get asked "What is the difference between persuasion and manipulation?" and "Isn't storytelling just a form of manipulation?"
Read this article for excellent answers to both, and to put both questions to rest.
The article does not specifically address storytelling, but it does address what we are trying to do by sharing our stories in business, and how manipulation is not the goal. The best insights are after the first Q & A in the article.
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Stories vs. Personas Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves. Via Gregg Morris, Martin (Marty) Smith
Karen Dietz's insight:
I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick. Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!! Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds. For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.
The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin. Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for. Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this. Thanks for finding and sharing this Marty and Gregg! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Martin (Marty) Smith's curator insight,
March 30, 7:31 AM
When In Doubt, Gather Customer Stories 
malek's curator insight,
April 4, 7:16 PM
so true"t's rare to come upon an article focusing on character development" Delete the scoop?
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Nifty how-to article on bringing storytelling into software development. I like the synopsis of story elements and approaches included in the article.
Great minds think alike, and fools seldom differ." Delete the scoop?
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Learn why we need storytelling at the heart of user experience and product development.
This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design. It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.
I wish they had added more material to the actual story creation piece, however. They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.
But as an overview and clear explanation about storytelling and user design, this is a great presentation.
Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it. Via Gregg Morris Delete the scoop?
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For all the tech heads out there, this article is about bringing the elements of a good story into user experience design. It's a great overview, based on the book "Storytelling for User Design" by my friend Kevin Brooks. Enjoy.
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