The latest Harry Potter movie has opened to critical acclaim and to box office records.
LOL -- forget the Harry Potter references! This article is really about the little understood skill of using story triggers.
What is a story trigger? It is an image, icon, photo, reference, proverb, metaphor, name and the like that triggers a story within someone's mind. You do not even have to tell a story, just trigger it using a device like the ones I named above.
Read the article for more insights and ideas for how to use story triggers on your website and in your other marketing channels.