The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the...
OK -- what's this got to do with biz storytelling? Well, everything!
I love the author's point: biz storytelling is how you imagine and re-imagine stories that will get your audiences inspired. Mitch Joel has other points to make in this article to help you build desire, which is also important.
Engaging audiences is hard enough to do. But sharing compelling stories about you, your company, your products/services is very powerful to build engagement.
But I'm thinking that these days, more and more, our biz storytelling needs to be about something greater than simply engaging our audiences -- we need to inspire them.
How do you inspire them? We can do this not only by following Mitch's tips, but by adding a story we forget to tell -- our future story.
This is a story about your vision of the future -- the future you are creating with your business and how customers, by being in a relationship with you, help create that future. Now that can be awesomely inspiring. Think TOMS shoes. Think Toyota's Prius. Think your company. How is your work making a difference? Start there. Keep exploring. The story is just below the surface. Find it. Bring it alive. Share it. Keep the inspiration flowing.
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