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What New Media Must Learn From Comics

From www.twistimage.com - September 25, 2011 12:28 PM
The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son? It was released in 2003 to critical acclaim and became a nomination for the...

 

OK -- what's this got to do with biz storytelling?  Well, everything! 

 

I love the author's point: biz storytelling is how you imagine and re-imagine stories that will get your audiences inspired.  Mitch Joel has other points to make in this article to help you build desire, which is also important.

 

Engaging audiences is hard enough to do. But sharing compelling stories about you, your company, your products/services is very powerful to build engagement.  

 

But I'm thinking that these days, more and more, our biz storytelling needs to be about something greater than simply engaging our audiences -- we need to inspire them.  

 

How do you inspire them? We can do this not only by following Mitch's tips, but by adding a story we forget to tell -- our future story.

 

This is a story about your vision of the future -- the future you are creating with your business and how customers, by being in a relationship with you, help create that future.  Now that can be awesomely inspiring.  Think TOMS shoes.  Think Toyota's Prius.  Think your company.  How is your work making a difference?  Start there.  Keep exploring.  The story is just below the surface.  Find it.  Bring it alive.  Share it.  Keep the inspiration flowing.

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Personas vs. Customer Stories In Website Development

Personas vs. Customer Stories In Website Development | Just Story It | Scoop.it
From uxmag.com - April 4, 11:36 AM

Stories vs. Personas

Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.

Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.

 
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.


Via Gregg Morris, Martin (Marty) Smith
Karen Dietz's insight:

I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick.


Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!!


Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds.


For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.


Unfortunately today, most of the biz story articles focus on structure. It's rare to come upon an article focusing on character development like this one does in ways that directly connects its importance to the biz world.


The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. 


Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin.


Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for.


Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this.


Thanks for finding and sharing this Marty and Gregg!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin (Marty) Smith's curator insight, March 30, 7:31 AM

When In Doubt, Gather Customer Stories
The value of customer stories can't be overstated. Customer stories create unvarnished truth. Stories, done right as UX expert Sarah Doody explains, can make all the difference in development success. When in doubt, go back to the stories.
malek's curator insight, April 4, 7:16 PM

so true"t's rare to come upon an article focusing on character development"
Karen Dietz's comment, April 21, 1:46 PM
So true Malek and Marty. Thanks for rescooping :)
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How To - #Storytelling in #IT - Conversation matters | Javalobby

How To - #Storytelling in #IT - Conversation matters | Javalobby | Just Story It | Scoop.it
From java.dzone.com - July 21, 2011 10:23 PM
Nifty how-to article on bringing storytelling into software development. I like the synopsis of story elements and approaches included in the article.
Great minds think alike, and fools seldom differ."
implies that consensus is often the result of a coincidence...
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Rescooped by Karen Dietz from Story and Narrative
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The Need for Storytelling in User Experience Design

From www.slideshare.net - August 28, 2011 12:27 PM
Learn why we need storytelling at the heart of user experience and product development.

 

This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design.  It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.

 

I wish they had added more material to the actual story creation piece, however.  They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.

 

But as an overview and clear explanation about storytelling and user design, this is a great presentation.

 

Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it.


Via Gregg Morris
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The CSS of Design Storytelling: Context, Spine, and Structure :: UXmatters

The CSS of Design Storytelling: Context, Spine, and Structure :: UXmatters | Just Story It | Scoop.it
From www.uxmatters.com - July 20, 2011 8:52 PM
For all the tech heads out there, this article is about bringing the elements of a good story into user experience design. It's a great overview, based on the book "Storytelling for User Design" by my friend Kevin Brooks. Enjoy.
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