How can smart organizations harness the power of stories to communicate with supporters and get them to donate?
If you want to know how to craft email stories to promote your business (or non-profit) and/or raise funds, then read this free downloadable PDF ASAP.
I really like how the authors give tips to avoid the Personal Story Trap (what not to do when sharing a personal story). I think it's great they also spend time showing the difference between 'explaining' stories and 'compelling' stories.
Even though this is written for non-profits, inhale these tips and start writing storied emails and blogs that really work.
This PDF is full of very clear examples so you'll know exactly what to do -- and what not to do.