In this article the author is writing about the power of storytelling for transfering knowledge. He writes eloquently about the need for us all to tell stories to connect with and inspire others, and to share our hopes and dreams. Isn't that what we all want to do in our businesses, no matter how big or small?
I love his point that storytelling is the business unifier of different activities. It's the grease that keeps all the parts (marketing/branding, customer service, order fulfillment, stakeholder relationships, teamwork, collaboration, leadership, etc.) moving together.
Enjoy the article. And if you want to watch a very moving video, click on the Silence of Love link at the bottom of the blog post.