Today's guest, Richie Cullom, is Senior IT Manager at Genuine Parts Corporation. An avid writer, he is also a storyteller at heart.
This is a 30-min. talk that really nails how to use stories for influence -- whether you are in a corporation or in your own business. He starts out talking about stories and corporate change (we are all in the change business, BTW), before moving on to other applications for business stories. Richie Cullom gives great examples of how he has used stories with teams, to solve customer problems, and grow sales. Plus he includes several really good how-to tips to get you started. Enjoy listening and getting ideas.