Posted from fellow curator Gregg Morris on his Story and Narrative newsletter:
For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign.
The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of worrying emails from one of 5 colourful fictional characters, was a bungled attempt by the Saatchi suits to make the world’s most boring car company look radical. This is a textbook example of why forging the brand narrative is best left to the publicists: the creative excellence of Ad Agencies does not extend to long form narrative content.
Go read the rest of the story....
Via Gregg Morris
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