Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

A Story of Community...The Story of Meetup

A Story of Community...The Story of Meetup | Just Story It | Scoop.it

I just received the story of how Meetup got started in an email today and want to share it with you.  It's a wonderful story of community in response to 9/11.  There are lots of stories to share about 9/11. Yet in the mono-myth of the hero story that we live in today, we typically only hear stories about individuals.  Stories about how communities responded -- the community of heros -- are often overlooked.  And we need to hear these stories just as much as the lone hero stories so we know even better how to respond to tragedies and challenges.  That's why I love the Meetup story.  It's a great business founding story, and it's a great story about community.  Enjoy.

 

"Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.

 

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.

 

A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet -- and grow local communities?

 

We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing. Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.


They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.

 

Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!

 

The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011"

--
Meetup, PO Box 4668 #37895

New York, New York 10163-4668

http://www.meetup.com

No comment yet.
Karen Dietz is also curating
Personality Type @ Work
Discover Topics Karen Dietz is following
Where is the love? Content Curation World Digital Presentations in Education whats been spotted on etsy today? MarketingHits E-Learning and Online Teaching
and 68 others
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

A Company’s Quest To Bring Mindfulness To Black Friday

A Company’s Quest To Bring Mindfulness To Black Friday | Just Story It | Scoop.it
The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:

Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. 


It's there version of the new black :) But it beautifully fit their values and what the company stands for.


This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself.


So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

No comment yet.
Scooped by Karen Dietz
Scoop.it!

Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

No comment yet.