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A Story of Community...The Story of Meetup

A Story of Community...The Story of Meetup | Just Story It | Scoop.it

I just received the story of how Meetup got started in an email today and want to share it with you.  It's a wonderful story of community in response to 9/11.  There are lots of stories to share about 9/11. Yet in the mono-myth of the hero story that we live in today, we typically only hear stories about individuals.  Stories about how communities responded -- the community of heros -- are often overlooked.  And we need to hear these stories just as much as the lone hero stories so we know even better how to respond to tragedies and challenges.  That's why I love the Meetup story.  It's a great business founding story, and it's a great story about community.  Enjoy.

 

"Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.

 

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.

 

A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet -- and grow local communities?

 

We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing. Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.


They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.

 

Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!

 

The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011"

--
Meetup, PO Box 4668 #37895

New York, New York 10163-4668

http://www.meetup.com

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15 Marketing & Business Trends In 2013 That Will Change Your Business

15 Marketing & Business Trends In 2013 That Will Change Your Business | Just Story It | Scoop.it

From Rohit Bhargava, Founder, Influential Marketing Group and the author of Likeonomics

Karen Dietz's insight:

Here is a example packed SlideShare presentation about 15 marketing trends for 2013 that Bhargava has identified.


As you can imagine, since it is the end of the year, I've looked at a ton of these kinds of lists. This is by far the best one I have found.


And 3 of the 15 trends have to do with storytelling: Partnership Publishing; Precious Print; and Back Storytelling.


What I love about Bhargava's work are all of the examples shared to back up his trends. Even for the trends that don't have to do with storytelling, this piece is well worthwhile.


I also really like that at the end of the slides he gives us his 2012 list and shares if the trends materialized or not. Even better, he then shares his own back story of how he identified the trends for 2013.


This is a very complete list and dense with material to chew on. It can certainly help our businesses in 2013. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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A Brand Shift for 2013: From Aspiration To Inspiration--The Role of Story

A Brand Shift for 2013: From Aspiration To Inspiration--The Role of Story | Just Story It | Scoop.it
It’s tempting to look at pop culture for insight into the zeitgeist, and it’s hard to look at pop culture without seeing a lot of Zombies. This may well not be a coincidence.
Karen Dietz's insight:

This article by Alan Snitow goes right along with the other article I curated today on Anthrocapitalism. 


Here Snitow talks about the massive shifts in consumer attitudes/behaviors that are creating shifts in marketing and branding.


The author suggests that one of these huge shifts is away from 'aspiration' marketing, where consumers aspire to buy their way into a better life, to 'inspiration' marketing. Inspiration marketing is focused less on what companies can give, and more on what consumers themselves can achieve. In other words, making customers the hero of the story.


But there is more here to the discussion and I encourage you to read the article. It's not that long and makes great points.


Even better, Snitow shares short videos of companies who have moved from aspirational to inspirational marketing. Perhaps this is what your business needs to do.


And once again, I wonder about the influence of storytelling. Of course stories fit exceedingly well into inspirational marketing.


Yet how much has the awareness, education in, and experiences with stories shaping the conversation and this movement? Maybe it is more of a chicken-and-egg syndrome.


In any event, I find it fascinating that this article and the one on anthrocapitalism show up on the same day but from different sources. And on the same day I received an email newsletter talking about how businesses are now in a post-Demming-process era and now in the era of valueing people in business. And the business was re-defining all of its work to meet this new direction. 


Well, certainly these discussions about the value of people over profits in business have been around for years. Only time will tell if trend watchers are actually seeing shifts that will stick, or if we are all just spitting into the wind again.


How will you show up in 2013? Your thoughts?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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