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A Story of Community...The Story of Meetup

A Story of Community...The Story of Meetup | Just Story It | Scoop.it

I just received the story of how Meetup got started in an email today and want to share it with you.  It's a wonderful story of community in response to 9/11.  There are lots of stories to share about 9/11. Yet in the mono-myth of the hero story that we live in today, we typically only hear stories about individuals.  Stories about how communities responded -- the community of heros -- are often overlooked.  And we need to hear these stories just as much as the lone hero stories so we know even better how to respond to tragedies and challenges.  That's why I love the Meetup story.  It's a great business founding story, and it's a great story about community.  Enjoy.

 

"Fellow Meetuppers,

I don't write to our whole community often, but this week is special because it's the 10th anniversary of 9/11 and many people don't know that Meetup is a 9/11 baby.

Let me tell you the Meetup story. I was living a couple miles from the Twin Towers, and I was the kind of person who thought local community doesn't matter much if we've got the internet and tv. The only time I thought about my neighbors was when I hoped they wouldn't bother me.

 

When the towers fell, I found myself talking to more neighbors in the days after 9/11 than ever before. People said hello to neighbors (next-door and across the city) who they'd normally ignore. People were looking after each other, helping each other, and meeting up with each other. You know, being neighborly.

 

A lot of people were thinking that maybe 9/11 could bring people together in a lasting way. So the idea for Meetup was born: Could we use the internet to get off the internet -- and grow local communities?

 

We didn't know if it would work. Most people thought it was a crazy idea -- especially because terrorism is designed to make people distrust one another.

A small team came together, and we launched Meetup 9 months after 9/11.

Today, almost 10 years and 10 million Meetuppers later, it's working. Every day, thousands of Meetups happen. Moms Meetups, Small Business Meetups, Fitness Meetups... a wild variety of 100,000 Meetup Groups with not much in common -- except one thing. Every Meetup starts with people simply saying hello to neighbors. And what often happens next is still amazing to me.


They grow businesses and bands together, they teach and motivate each other, they babysit each other's kids and find other ways to work together. They have fun and find solace together. They make friends and form powerful community. It's powerful stuff.

It's a wonderful revolution in local community, and it's thanks to everyone who shows up.

 

Meetups aren't about 9/11, but they may not be happening if it weren't for 9/11.

9/11 didn't make us too scared to go outside or talk to strangers. 9/11 didn't rip us apart. No, we're building new community together!!!!

 

The towers fell, but we rise up. And we're just getting started with these Meetups.

Scott Heiferman (on behalf of 80 people at Meetup HQ) Co-Founder & CEO, Meetup New York City September 2011"

--
Meetup, PO Box 4668 #37895

New York, New York 10163-4668

http://www.meetup.com

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5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012

5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It | Scoop.it

This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories.  Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 

Before we get to the content types, here are some exciting stats on the growth of mobile.....

 

**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.

 

**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,

 

**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million

 

The 5 content types for mobile are: How can you incorporate them into your marketing mix?

 

*Infographics (see articles on this in the Just Story It curated content)

*ebooks

*cartoons (see the article on graphic storytelling in the Just Story It curated content)

*video (see articles on digital storytelling in the Just Story It curated content)

*podcasts

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

Read full article here: [http://bit.ly/tcIsrC]


Via janlgordon
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