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Scooped by Karen Dietz onto Just Story It |
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In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and e-marketing. As always, one of my central themes was that many of the principles I use in leadership ...
The author contrasts how Margaret Thatcher used her personal stories to great effect as a leader, and how IKEA as an organization does the same. Good examples and insights are shared here.
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Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable?
Karen Dietz's insight:
In the biz story world, storytelling is only half the game. In fact the game DOES NOT start with storytelling, but with 2 other steps before that:
I've curated some really great articles on listening so go grab those when you get a chance (use the Filter tab near the top on the left). I find very few articles however on the Art Of The Question -- which is how to evoke stories in others. Why would you want to evoke stories? For engagement, research, leadership, innovation, etc. Here's a good article about why we need to focus on crafting great questions: http://www.fastcompany.com/3005979/crowdsourcing-your-way-more-effective-leadership In my work with clients, I often spent quite a bit of time training them on the art of the question so they can move their projects forward. What I like about this article on The One Conversational Tool is that it gives us examples of really rotten questions, and how to restate those into really awesome questions. In the practice of evoking stories, we typically fall back on the tried and true: "Tell me about a time when ..." "Tell me what happened ...", etc. But this article comes up with a few other questions to evoke stories that are just as good. Just a quick FYI -- some of the questions posed will gain you flat-out opinions, but could then lead to a story. So craft and practice your story evoking questions. Game on! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
streetsmartprof's curator insight,
February 28, 9:25 AM
How many of your customer facing people are trained to be able to ask the right questions to get the whole story before we jump in and state our "opinions" of what is going on.
Whether in sales and/or technical support, one of the worst things we can do is "tell" a customer where they are at. We do not know without asking questions first. Remember the saying, "There is more to the story than meets the eye".
NOTE: Read the input from Karen Dietz on how using questions helps to "evoke the customer's story". http://sco.lt/6wO3QP Delete the scoop?
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