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All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
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GlobalGiving Storytelling - Turning Anecdotes into Useful Data

GlobalGiving Storytelling - Turning Anecdotes into Useful Data | Just Story It | Scoop.it
We're collecting stories from people who benefit from programs run by charities to find out what's working, what isn't, and what the community really needs.

 

Want to create a customer feedback loop using stories?  Then here's your how-to guide.  This non-profit is doing what every business needs to do.  

 

This is a must-read article, and even includes a downloadable PDF for how to set this up in your business.  

 

Don't wait another minute to read this piece and learn how to do this yourself -- no matter what size your business is.  If this non-profit can do it, so can you.

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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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