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All the best info on storytelling to lead and grow your biz
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Storytelling In Person [Healthcare]

Storytelling In Person [Healthcare] | Just Story It | Scoop.it
And speaking to an audience without a storyteller's unique voice isn't storytelling… it's presenting an anonymous report. Storytelling needs to involve personality to work, both yours and theirs. But when they're both there, that's ...

 

The author here makes the point that in the medical field, many professionals rely on just sharing numbers because by law they are restricted by the types of information they can share.  Yet we all know how powerful, healing, and important stories can be with patients.  In the end, the author asks, but shouldn't we still try?

 

Absolutely.  Maybe in your business field you face the same hurdle.  Read this article for additional insights.

 

I pulled this article because once again, it's a reminder to share stories in person.  It's good for the heart, good for the soul, and keeps our connections strong and growing.

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Aristotle's Storytelling Framework for the Web | Fabrique

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.

 

[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.

 

Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements.  Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.

 

View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!


Via Kim Zinke (aka Gimli Goose)
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